Our Privacy Policy
Last Updated: Jun 4, 2024
VitalSleep values and respects the privacy of its users. Our privacy policy is designed to ensure that any personal data you provide is handled with the utmost care and confidentiality. When you use our services, you entrust us with your information, and we are committed to safeguarding it. We collect and use this information to enhance user experience, improve our services, and communicate with our users. Our policy outlines the types of data we collect, how we use it, and the choices you have about your data. We adopt industry-standard security measures to protect against unauthorized access, modification, or disclosure of personal data. We only share your data with third parties when necessary for service provision or if required by law. We encourage you to review our privacy policy to understand our practices and feel confident that your information is in safe hands.
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Inferences from Other Data, including inferences created from other personal information collected
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Data Brokers, and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Name, Postal address, and Telephone number
- Commercial Information, including Purchases
Data Brokers
- Personal Identifiers, including Email address
- Internet Activity
Retail Partners
- Personal Identifiers, including Postal address
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity | We delete or anonymize data concerning your use of our website within 15 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number | We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Internet Activity, Purchases | We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including Name, Email address, Online Identifiers | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Accounting Contractors, Business Operations Tool, Commerce Software Tools, Customer Support Contractors, Governance, Risk & Compliance Software, Payment Processors, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Data Analytics Providers, Data Brokers, Payment Processors, and Shipping Services |
| Internet Activity | Accounting Contractors, Commerce Software Tools, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, Data Brokers, and Payment Processors |
| Commercial Information | Accounting Contractors, Commerce Software Tools, Customer Support Contractors, and Payment Processors | Ad Networks and Payment Processors |
| Financial Information | Commerce Software Tools and Payment Processors | Payment Processors |
| Inferences from Other Data | Commerce Software Tools and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:Reddit Ads, Google Ads, Retention.com, Pinterest Ads, PayPal - Pay with PayPal, Venmo, Pay Later, Facebook Ads, DHL, Instagram Ads, UPS, Microsoft Ads, Snapchat Ads, Tiktok Ads, FedEx, Ideal, BanContact, samcart, Quora Ads, ClickFunnels. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| _cmp_a | Shopify | 1 Day |
| _tracking_consent | Shopify | 30 Days |
| cart_currency | Shopify | 14 Days |
| keep_alive | Shopify | 31 Mins |
| localization | Shopify | 1 Year |
| secure_customer_sig | Shopify | 1 Year |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| _landing_page | Shopify | 14 Days |
| _orig_referrer | Shopify | 14 Days |
| _shopify_s | Shopify | 31 Mins |
| _shopify_y | Shopify | 30 Days |
Personalization Cookies
We do not use cookies to personalize content for you.Advertising Cookies
We do not use cookies for marketing or advertising purposes.Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Conducting Surveys, Fulfilling Customer Orders, Delivering Targeted Ads, Improving our Products & Services, Internal Business Operations, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Tracking Purchases & Customer Data, Processing Payments, Providing Customer Support, Sending Promotional Communications, Storing and Managing Data, Analyzing Data, Creating Customer Profiles, and Cold Sales Communications.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.
Right to object. You have the right to object to our use of data about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
VitalSleep
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